Does the EU AI Act's Article 50 apply to your business?

A free 5-minute check. No signup, no sales call — just a clear answer, and the disclosure text you need if it applies.

Background

What Article 50 is

Article 50 of the EU AI Act is a set of transparency rules. It says that when AI talks to people, generates content shown to people, reads their emotions or biometric data, or produces synthetic media of real people, those people have to know. It applies to businesses whose product is accessible to users in the EU or EEA — even if the business itself is based elsewhere.

The four triggers

50(1)

Direct AI interaction

Chatbots, voice assistants, or automated support agents. Users must be told they're talking to AI, unless it's obvious from context.

50(2)

Synthetic content marking

Published AI-generated images, video, audio, or text. Providers must mark it so it's detectable as artificially generated.

50(3)

Emotion & biometric categorization

Systems that read people's emotions, or that sort or categorize people by face or voice. The people exposed to the system must be informed.

50(4)

Deepfakes & public-interest text

Synthetic image, audio, or video of real people or events — and AI-generated text meant to inform the public. Must be disclosed, unless clearly satire or art (deepfakes) or reviewed by a human editor (text).

Article 50 only covers disclosure. It sits inside a larger EU AI Act that also regulates prohibited practices and high-risk AI systems — this tool doesn't cover those, and any real high-risk use case will need bespoke legal review.

What you get: A yes/no on whether the four Article 50 triggers apply, plus drafted disclosure copy for any gaps.
What it costs: Nothing to you. A single sponsor slot on each page keeps this tool free — no account, no email, no sales call.
When it matters: Article 50 becomes enforceable on 2 August 2026.